"Opening with the statement, “Don’t get too worked up about the latest polling,” the memo noted that polls still tend to give Mr. Romney advantages on handling the economy, that he has succeeded in making inroads in the key state of Wisconsin, and that he has plenty of time to win with arguments that Mr. Obama’s policies have failed."Obama rightfully catches a lot of flack for always repeating that his policies are great but he hasn't sold them well or that the messaging just hasn't been quite right. Here we have Romney saying "if people just hear me say Obama's policies have failed, they'll come around." That's not how it works for an incumbent, though. Everybody pretty much knows all they want to know about Obama. The people who could be scared by negative ads are already scared. And you can't generate outrage among swing voters, since almost by definition they're the sort of people who don't get outraged by politics. Romney needs some event, like Europe falling apart, in order to turn this thing around.
Tuesday, September 11, 2012